Last updated on 28 July 2015
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what's in your basket if you're shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organization providing services to that website, such as an analytics company or advertising network (a "third party cookie"). They will either be stored for the duration of your visit (a "session cookie") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a "persistent cookie").
Tracking technologies: web beacons/GIFs, page tags, script
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.
We use both session and persistent cookies on our website:
- A session cookie is used on the contact form to prevent spam and automatic submissions. It will be removed after submitting the form.
Encyclopedia Mythica uses Google Analytics to analyze the use of this website. Google Analytics generates statistical and other information about websites use by means of cookies, which are stored on users' computers. The data from Google Analytics is only used to improve the website.
Encyclopedia Mythica uses Google AdSense to publishes unobtrusive interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behavior on our website and on other websites across the web using the DoubleClick cookie.
You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt-out of the AdSense partner network cookie at: http://www.google.com/privacy_ads.html, or use the Network Advertising Initiative's multi-cookie opt-out mechanism at: http://www.networkadvertising.org/choices/.
To ensure that your opt-out is permanent, you can use the Google browser plug-in available at: http://www.google.com/ads/preferences/plugin.
Be aware that opting out of interest-based advertising will not prevent adverts from being displayed to you but they will no longer be tailored to your interests.
Widget and Application Cookies
On a very limited number of pages we may display third party widgets that allow interaction or content sharing by the users of this website. These widgets, such as a Facebook "Share" or "Like" button, Google +1, or Twitter's "Follow" button are visible to you on the page you visit. Your interaction with a widget typically allows the third party company to collect some information about you through the third party's web browser cookies or its registration information. In some cases, the third party may recognize you through its widgets and its cookies even when you do not interact with the widget.
You can also use (free) browser plugins to block tracking:
- Google advertising: http://www.google.com/policies/technologies/ads/
- How Google uses data when you use their partners' sites or apps: http://www.google.com/intl/en/policies/privacy/partners/
- How to opt out of interest-based advertising: https://support.google.com/adsense/answer/142293?hl=en
- EU legislation: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm
- Cookie statement: http://cookiestatement.eu/